Content

Content design and development is often undertaken in a manner that lacks both rigour in terms of instructional design and flexibility in terms of presentation for optimal use in different teaching models (i.e. classroom, online, mobile learning, etc.), learner locations, contextual needs, and technology used to access the content (including computing and communication network technologies). 

Working Futures™ has researched and developed processes and applications to avoid artificial restriction on content reuse and deployment. This has extended to include working with clients to promote investment in more appropriate content development processes and learning technologies. Content design and development is all too often seen as a ‘training’ cost evaluated against returns that are judged in overly simplistic human capital gains such as number of qualifications held, number of attendees, or retention rates.

Working Futures™ promotes a supply chain view of content design, development, storage, discovery, access and reporting. Content development is part of an investment where businesses’ and employees’ gain return through knowledge capital and value creation that is evidenced through how specific content (objects or knowledge assets) generate performance, speed to competence, capability growth, compliance, attainment of KPIs, enhanced employee value propositions (EVP), and indicators that directly contribute to the bottom-line and shareholder value.